SEO Archives - UMSL Marketing Blog

March 16, 2015January 4, 2023

WordCamp Brings WordPress Knowledge to St. Louis

By Taylor Bartley
On March 14, over 300 WordPress users came together to learn about the capabilities of the ultimate blogging tool and publishing site, WordPress.com. Continue reading “WordCamp Brings WordPress Knowledge to St. Louis”

January 6, 2015January 4, 2023

UMSL Digital Students Mastering the Hottest Skills Reported by LinkedIn

2015 is here! To celebrate the end of a great 2014 and the beginning of an even better 2015, we took a look at how UMSL students are meeting the demand for the hottest job skills. LinkedIn recently published their list of the 25 hottest job skills of 2014 on their blog. Continue reading “UMSL Digital Students Mastering the Hottest Skills Reported by LinkedIn”

August 20, 2014January 4, 2023

AdWords Will Require All Campaigns To Use Close Variants

The SEM/PPC world is about to experience a big change thanks to Google. Recently, Google announced that by the end of September a big AdWords change will take place. Moving forward AdWords will no longer allow advertisers to de-select close variants that they could previously opt-out of. Continue reading “AdWords Will Require All Campaigns To Use Close Variants”

August 12, 2014January 4, 2023

Official Google Webmaster Central Blog: HTTPS as a ranking signal

It is not often that you get an SEO tip directly from Google. But, last week Google officially announced that they are now including whether sites use secure, encrypted connections as a signal in their search ranking algorithms. However, Google says that this update will not have a large effect on search results: Continue reading “Official Google Webmaster Central Blog: HTTPS as a ranking signal”

July 31, 2014January 4, 2023

Status of the SEM Industry

September 4, 1998 – Things Changed. Google was launched. On that fateful day new careers were born while others would soon find out that they would need to forever change the way they do business or perish. Since that day in the late 90’s we have come a long way in the world of Search Engine Marketing. Gone are the days where we would buy links or change a few keywords and rankings would double. Those days were simpler, easier times. Welcome to the dawn of the new era of SEM – where content rules. Continue reading “Status of the SEM Industry”

July 25, 2014January 4, 2023

New App-Based Search Engine Startup Relcy Tries to Reset SEO – SEW

When we think SEO we automatically think of the search engine giant Google. But, what if SEO didn’t include Google? Hard to imagine, but just think about it. Actually, check out this article on Search Engine Watch by Dan Cristo about a new app-based search engine that may truly change the SEO game: “New App-Based Search Engine Startup Relcy Tries to Reset SEO – SEW“.

July 12, 2014January 4, 2023

The Smoking Gun: Deleted Google Author Photos Boost Ad CTR

“If you’ve been following developments in the search industry lately, you’ll have undoubtedly have come across discussions about Google’s recent decision to remove authorship photos from search results. We reported on this soon after the change went into effect, and other industry thought leaders like Rand Fishkin wasted no time weighing in, either.”
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