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UMSL holds digital, social media conference

UMSL holds digital, social media conference

More than 400 people attended the full-day conference, which featured speakers from Google, Yahoo, Nielsen, Foresee, IBM, Adblocker Plus, PageFair, CNN, Evidon, TrendrrTV and Twitter.

UMSL marketing professor talks early retail season

UMSL marketing professor talks early retail season

‘Tis the season for early bird specials and doorbuster sales. Macy’s announced this year its stores will be open on Thanksgiving for the first time in the retailer’s s history. The move is intended to give shoppers even more of an opportunity to save.

UMSL digital media expert to discuss trends, applications

UMSL digital media expert to discuss trends, applications

Perry Drake, assistant teaching professor of marketing at the University of Missouri–St. Louis, will discuss “Emerging Technologies & Medias – Trends and Applications” at 8 a.m. Sept. 12 in the Student Government Association Chamber at the Millennium Student Center on UMSL’s North Campus.

UMSL marketing expert talks about Panera pulling plug on ‘pay-what-you-want’ chili

Marketing expert talks sales tax holiday, Olympics advertising

When it comes to advertising, consumer behavior is the key to any successful campaign, according to marketing expert Haim Mano. Whether selling pencils or cars, he explained to the St. Louis Post-Dispatch advertisers must appeal to the buyer.

Marketing expert talks power of pricing

Marketing expert talks power of pricing

Consumer behavior has been under the microscope of marketers for years. Determining the buying habits of individuals is big business and many consumers can be deceived by the power of pricing.