Yesterday Facebook made an announcement that had digital marketers giddy. They announced the launch of cross-device reporting for Facebook ads. This is very big news for both marketers and businesses because for the first time we will be able to see how people are moving between devices, both mobile apps and desktop, before the convert on our website. Continue reading “Launch of Cross-Device Reporting for Facebook ads”
Introducing Promoted Video on Twitter
On Tuesday, Twitter made a big announcement on their blog that would impact advertisers and users alike. Twitter announced the beta test of Promoted Video on Twitter. They began testing their new Twitter Video Cards earlier this year, and reported high engagement and views in their blog post on Tuesday. Continue reading “Introducing Promoted Video on Twitter”
Official Google Webmaster Central Blog: HTTPS as a ranking signal
It is not often that you get an SEO tip directly from Google. But, last week Google officially announced that they are now including whether sites use secure, encrypted connections as a signal in their search ranking algorithms. However, Google says that this update will not have a large effect on search results: Continue reading “Official Google Webmaster Central Blog: HTTPS as a ranking signal”
Oh, How Pinteresting!, Start a conversation about a Pin
This week Pinterest announced an exciting new private messaging feature. Now when you send someone a pin that you think they may like, they can reply with a message or send a pin back. And…it gets even better! You can also send pins and message to multiple people. Furthermore, users can send profiles and entire pin boards to other users via private messaging.
This now brings Pinterest to a new level for project collaboration and for growing conversations around single or multiple images. Check out the video below to see the new private messaging feature in action.
[youtube https://www.youtube.com/watch?v=w6BIchm_iQg]
Check out more about the new feature on Pinterest’s blog: Oh, How Pinteresting!, Start a conversation about a Pin.
You Can Now Embed Tweets Within Tweets on Twitter.com
The wait is over! You can now officially embed tweets WITHIN tweets on Twitter.com. This feature is not completely new though. It was launched for iOS and Android devices back in June, but as of today it is now available on Twitter.com as well. Continue reading “You Can Now Embed Tweets Within Tweets on Twitter.com”
Google Said to Plan Separating Photo Service From Google+ – Bloomberg
Over the weekend, Google announced that it is planning to separate Photos from Google+ and make it into its own standalone service.
Why should you care?
This is actual a really good thing for Google users because it means that you will no longer need a Google+ account to save and share photos using Google. However, there aren’t currently any details on what this new service will offer, but Bloomberg states the following:
The service, called Google+ Photos, would still work with the social network’s users and may be rebranded as part of the move.
This separation of services is another indication of the ever changing world of Google+.
Read the full article about the announcement here: Google Said to Plan Separating Photo Service From Google+ – Bloomberg.
Instagram's Answer to Snapchat, Bolt, Is Here — But There's a Catch
It’s official, Instagram’s SnapChat rival Bolt is launching in New Zealand, Singapore and South Africa. But don’t worry, Instagram plans on rolling it out to other countries soon.
What is bolt?
Bolt is a new messaging app that allows users to send short-lived photo and video messages from mobile devices.
Isn’t Instagram owned by Facebook, and didn’t Facebook launch SnapChat-like app Slingshot recently?
Yes, you are correct. Last month Facebook launched Slingshot, an app similar to SnapChat except that you can’t view an incoming “shot” until you send a shot back to the sender. Check out the Slingshot app here.
Learn more about the launch of Bolt on Mashable: Instagram’s Answer to Snapchat, Bolt, Is Here — But There’s a Catch.
Inside AdWords: Introducing Dynamic Sitelinks
Last week, AdWords introduced dynamic site links and announced that they would be rolling out globally. On their blog they define dynamic site links as:
Automatically generated sitelinks that appear below your ad text, connecting potential customers to relevant pages on your website more easily.
So what does this mean for you?
Well the good news is that dynamic sitelinks are free to use (for now)! But, you will still be charged for clicks on the headline of your ad or on any other ad extensions.
Should I continue to optimize sitelinks like normal?
Yes keep adding and optimizing sitelinks like normal. In the blog Google AdWords states the following:
It’s important to continue adding and optimizing sitelinks because impression share for dynamic sitelinks will be low. In fact, the sitelinks you set up will always show, except for the few instances when the dynamic sitelink might perform better.
But I like my AdWords ads the way they are!
No need to fret, advertisers have the option to this disable this feature if they would like to. However, Google predicts that these links are likely to boost the performance of an ad.
If you would like to disable dynamic sitelinks just click here to fill out a request form.
Check out the official blog post from Google AdWords to learn more: Inside AdWords: Introducing Dynamic Sitelinks.
Smart TVs Are On Pace To Take Over The Entire TV Market – Business Insider
“Smart TVs are on pace to dominate the television market. They will account for 73% of global flat screen TV shipments by 2017, up from just 33% in 2013, according to Strategy Analytics.” – Mark Hoelzel via Business Insider
Read the full article: Smart TVs Are On Pace To Take Over The Entire TV Market – Business Insider.
The Programmatic Ad Report
THE PROGRAMMATIC ADVERTISING REPORT: Mobile, Video, and Real-Time Bidding Will Catapult Programmatic Ad Spend
Read more: The Programmatic Ad Report – Business Insider.