Let me take a selfie, so I can get some deals! As you already know, new technologies are giving brands a lot of new marketing opportunities.To marketers, Snapchat is a mobile app that is turning traditional media marketing upside down and challenging brands in new ways. Continue reading “AH SNAP! How to Use Snapchat as a Brand”
Twitter Analytics Are Now Free For Everyone
Ever wonder what your followers on Twitter are most interested in, their demographics or wish you could view your post reach? This was something that was once only available to paid advertisers, but now it is free for all users! Finding ways to measure and boost your impact on Twitter was once a complicated thing to do. Businesses especially had a hard time figuring out who their audience was and how impactful they were. With the Twitter analytics tool anyone has the ability to measure engagement of their tweets, check out the interest of their followers, pinpoint locations of their followers, see how their Twitter cards drive clicks and much more.
What does this mean for average users?
This feature is a great asset to those that are looking to improve their personal brand. Users that have been on Twitter for at least 14 days and tweet in English, Spanish, French and Japanese can access a dashboard to analyze their tweets.The main dashboard allows users to see how many impressions their tweets received in the last 28 days and it can be broken down even further to see impressions by hour. This tool makes it possible to see what tweets people are interested in so that users can tailor their tweets to keep followers interested while drawing in new followers. This tool will ultimately help users to better connect and engage with their audience while building their online presence.
What does this mean for marketers?
Since Twitter users can now see the interests of their followers, they will start to explore deeper into those areas and industries. For example, if Twitter users are finding that a large percentage of their followers have an interest in culinary activities, they may become more interested in the culinary industry. In addition this sparked interest from users will help create more of an interest toward the culinary marketer’s profiles. The key for marketers is to be ready for this change and make sure their information is as relatable as ever to followers so that it will be retweeted and shared.
This change is to ultimately increase engagement on Twitter. An important thing marketers may start seeing is more consumer interaction. It is almost like a domino effect. Since companies with a large following have a great reach, and regular Twitter users like seeing how much engagement they get, Twitter users will start reaching out to brands more and more in order to see their numbers increase. They almost become mini marketers, which allows actual marketers to capitalize on the increased Twitter interactions.
What resources/ guides are there to help with understanding Twitter Analytics?
Having a little help understanding Twitter analytics can be usefully. Below are a few resources that can help with understanding and using Twitter analytics to its fullest potential:
- Twitter help center
- SNIP -This guide teaches users how to analyze metrics that matters
- Search engine watch – Complete guide for beginners, about how they can use Twitter analytics.
Authors
This article was written by University of Missouri – St. Louis Social Media Marketing Undergraduate students Desireé Blue. Taylor Bartley, Madevi Biekram, Naheda Dabain, Nicole Nelson, and Montorrius Tobias.
References:
- http://twitterhandleiding.wordpress.com/programmas-voor-twitter/
- www.razorsocial.com/free-twitter-analytics/
- http://www.business-analytics.biz/tag/social+media+analytics
- http://www.informationweek.com/software/social/twitter-analytics-now-available-to-everyone/d/d-id/1306797
- http://mashable.com/2014/08/27/twitter-analytics-open-for-all/
- http://www.thehubcomms.com/will-twitters-free-analytics-hurt-the-marketing-platforms-that-partner-with-it/article/368522/
How-To: Build Credibility through Social Media…For Your Personal Brand
What is credibility?
Credibility is the quality of being believed or accepted as true, real, or honest (Merriam-Webster, 2014).
Credibility is an important element to your personal brand because without credibility, people will not trust or believe in you. Continue reading “How-To: Build Credibility through Social Media…For Your Personal Brand”
3 Reasons Marketers Are Using Social TV
Have you ever watched a show live and tweeted about it at the same time? Or perhaps you saw a super bowl commercial and interacted online with a brand because of its hashtag. The invention of social media has changed the way consumers watch TV. Continue reading “3 Reasons Marketers Are Using Social TV”
Upcoming Panel Event: The Reinvention of Marketing
Next Thursday, September 25th the UMSL Marketing Club will be hosting the “The Reinvention of Marketing: what it is, where it is headed, future trends” panel event at the JC Penney Conference Center at UMSL. The Marketing Club is the only American Marketing Association Collegiate Chapter in the St. Louis area. As a collegiate chapter they work to engage and educate students on the marketing industry, as well as connect students and area marketing professionals.
Continue reading “Upcoming Panel Event: The Reinvention of Marketing”
The Next Big Thing: Social@Scale St. Louis
Twitter activity was high last Thursday at UMSL’s J.C. Penney Conference Center where the Social@Scale Summit, hosted by Nestlé Purina, was underway. With Purina’s partnership with the University of Missouri – St. Louis’s digital marketing team, the two industries were able to hold an event that started a trending hashtag.
Continue reading “The Next Big Thing: Social@Scale St. Louis”
Twitter Announces the Addition of Buy Now Button
As of yesterday it is official, Twitter announced that they are now testing a new ‘Buy Now’ button which gives users the ability to purchases items DIRECTLY from a tweet! Continue reading “Twitter Announces the Addition of Buy Now Button”
Conquering Fear of Failure: How I Arrived in Marketing
Everyone makes mistakes. Small mistakes— forgetting the grocery list; expensive mistakes— getting a speeding ticket; embarrassing mistakes— sending a text meant for a significant other to your mom. And sometimes we make mistakes of epic proportions— life-altering decisions or choices that just didn’t have the results we thought they would. Continue reading “Conquering Fear of Failure: How I Arrived in Marketing”
Instagram Launches Greater Analytics for Ad Campaigns
Today, Instagram announced the launch of deeper analytics for advertisers. While ads have been around on a limited basis since October 2013 , the new tools will allow those advertisers to gain a greater understanding of how their ad campaigns are performing. Continue reading “Instagram Launches Greater Analytics for Ad Campaigns”
AdWords Will Require All Campaigns To Use Close Variants
The SEM/PPC world is about to experience a big change thanks to Google. Recently, Google announced that by the end of September a big AdWords change will take place. Moving forward AdWords will no longer allow advertisers to de-select close variants that they could previously opt-out of. Continue reading “AdWords Will Require All Campaigns To Use Close Variants”