Enterprise Holdings Inc. Attends STLCyberCon 2015

JR MaxfieldJR Maxfield, PHR
Lead Talent Acquisition Specialist
Information Technology



Friday November 20th, UMSL hosted its first annual cyber security conference, STLCyberCon 2015. STLCyberCon was created to bring students, teachers, practitioners and researchers together to share ideas and industry trends. The conference consisted of several presentations from both academia and industry. Enterprise’s own Brian Mize, Senior Manager of the Cyber Threat Intelligence team, addressed the conference on the topic of, “Cyber Crime, Cyber Criminals, and Cyber Cops”.

Brian Mize

EHI’s Senior Manager of Cyber Threat Intelligence, Brian Mize, addresses the audience at STLCyberCon 2015 on the topic of “Cyber Crime, Cyber Criminals and Cyber Cops.”

Brian opened with a short bio that included his law enforcement background and his captivating personal experiences of investigating cybercrimes and the criminals who perpetrate them. The descriptive experiences gave audience members and students, many of whom had only studied cyber security, an understanding of real world cyber investigations. These investigations covered a variety of cybercrimes with diverse motivations.

Motivation for cybercrime was one of the key topics of Brian’s presentation. Brian reiterated that understanding a hacker’s motivation is important to capturing them and more importantly preventing them from launching a successful hack in the first place. Some hackers hack for financial gain, some out of patriotism and others for a cause as a “Hacktivist”.

Brian continued with some of the common methods hackers use to gain access to systems. He highlighted two key methods, emails with malicious attachments and social engineering. Both of these methods are relatively easy to employ and can have thousands of targets, but as Brian stated, “only need 1 unwitting employee” to gain access.

Finishing up, Brian called attention to the fact that “Cyber Cops” come in many forms, including local law enforcement, federal law enforcement, private industry, SOC personnel and even ethical hackers. He also stressed the importance of cyber cops coming together at events like STLCyberCon to share their knowledge.

If you have any questions or advice about things we all should be looking out for, please reply and share.

In closing, if you’re wondering about ways to be more proactive or how you can stay more up to date regarding security, I suggest you follow The Cyber Guardian on the Hub. The Cyber Guardian posts newsletters and relevant security news that I am certain everyone can benefit from.

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Women’s Hackathon – A Great Success!

JR Maxfield

JR Maxfield, PHR

Lead Talent Acquisition Specialist
Information Technology


This past Saturday, Enterprise Holdings’ IT Department participated in and sponsored a Women’s Hackathon at the University of Missouri St. Louis (UMSL). The event was the second annual and hosted by UMSL’s Information Systems’ (IS) department, which is led by Dr. Dinesh Mirchandani. Both Enterprise and UMSL are very passionate about getting women and students interested in programming and technology.

Over 40 female participants and 15 mentors attended the Women’s Hackathon. The challenge, “build a game, desktop, mobile, or web application to illustrate or visualize the impacts of climate change so as to educate and inspire people to action.” That is exactly what they did.


 (Software Engineer, Emily Coates (pictured here on the left), leads her team through a wire framing exercise as they design their mobile app Green Life.)

Divided into seven teams and given just under eight hours, the teams got to work. Emily Coates, a Software Engineer in Enterprise’s Location Services team participated in the hackathon as a mentor. Emily led her team through an extensive ideation session, which was followed by her assisting them as they developed user stories. They then set off to develop wire frames for their mobile application they later named Green Life. Green Life had many functions, most notably, a recycling center location service that identified which items each center recycled, amount the center would pay for the item and the environmental impact of recycling the item. Though Green Life did not place in the competition, they built an application they can certainly be proud of.

(Sophie Russo, a member of EHI’s Rental Ops and Services team, address the audience at UMSL’s Women’s Hackathon about the importance of diversity in the field of technology.)

Enterprise was also represented at the hackathon through participant and key note speaker Sophie Russo. Sophie is an Associate Software Engineer in Rental Ops and Services. She spoke to participants about her decision to change careers and pursue IT. She also spoke about why she believes technology is such a great field to work in. She and her team later went on to create an app named Albero which allows friends, family or anyone in a social network to challenge each other to recycle. Whoever collects the most points through self-reporting their recycling wins, and so does the environment. Do in large part to Sophie’s effort, her team created a fully functioning application and took home third place.

While the applications created at the Women’s Hackathon were impressive, they were not the highlight of the event. The greatest achievement of the day was that the Women’s Hackathon created interest and passion for programming in many female students, most of which had no programming experience or education. Second place went to a team of four female students for creating a game designed to get youth interested in recycling. Not one of the four had any programming experience to speak of, but with guidance and mentorship they created a very appealing game. As a result of their success all four students expressed interest in pursuing programming through the university, Launch Code or as a hobby. It is possible that many of our community and company’s future leaders participated in this Women’s Hackathon, and that makes it a great success.

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Personal Branding Check

Breanna Phillps_Menendez

BreAnna Menendez-Phillips
Junior: Business Marketing
Delta Sigma Pi VP- Professional Events
UMSL Business Ambassador
International Business Club Social Chair


Brand building is not just for businesses or corporations. Branding can also be personal – this type of branding is all about YOU. Personal marketing is not just about the way you present yourself, but also the way you behave within your networks.

Here are five essential tips for branding yourself:

Define your brand.
Think about what you want your success story to be. When determining your goals and passions, form a mission to stick to throughout your career journey. You may even be able to turn your passions into a side job or fulltime business.

Choose your brand name.
Your brand’s identity should speak for itself. When personal branding, it’s best to use your birth name or common name. You can create a new name, but it will be more beneficial to use your authentic name for consistency. If you’re representing yourself genuinely and the right way, opportunities will come pouring in!

Research your “industry.”
Find your competition, and then determine what makes you stand out from the rest. Whether you have a passion for coaching or baking, it’s essential to research as someone may already be pursuing your space. Don’t fret over competition – the importance of knowing your peers is so you can enhance your own brand by determining your differentiator.

Create a personal digital presence.
Creating and maintaining an online site, or “resume,” can net you exposure. Consider turning your passion into a website or blog where you can share your knowledge, product or service. Employers and investors are sure to ask for your personal site, so claim your URL now.

Uphold high brand standards.
Your personal brand image is more than a nicely designed logo. Your brand is your story, along with the images associated with it, and your level of integrity on a daily basis. Keep your brand updated and in check – don’t forget to “refresh” as needed.

Originally printed in: UMSL Digital Mindshare

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ISCC 2015

iscc keynoteThe Information Systems Career Conference on April 23rd was a SUCCESS! 100+ students and 12 companies participated in the job fair. Also, there were four great panel discussions on cybersecurity, business intelligence, cloud computing and mobile applications, as well as inspiring speeches by Prof. Vicki Sauter and Prof. Brian Lawton.

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What the heck is LOM?

campbellJJames F. Campbell, Ph.D.
Ph.D. Program Director
Professor of Management Science & Information Systems



Most students know something about marketing, accounting, finance, management and information systems, but the College of Business Administration also has a department of LOM (or Logistics & Operations Management). What is that all about?

Operations Management has long been a core part of any business, but the LOM department is much more than that. LOM also encompasses Logistics, Transportation, Supply Chain Management, Decision Science, Operations Research, Management Science and Analytics!! Let’s take a quick look at these:

Every organization has three major functions: Marketing, Operations, and Finance/Accounting. Other functions such as Management and Information Systems address integrative aspects that span the organization. The function of Operations is to produce the products and services (e.g., automobiles, software, medical procedures, transportation) that are the organization’s reason for existence. The focus of Operations Management then is how best to perform and manage all the interconnected operations required to produce the organization’s goods or services.

A number of years ago we brought Logistics into our title to emphasize that the department goes beyond just “Operations”. Fundamentally, logistics involves the efficient and effective flow of goods, both towards and away from the customer (as in product recalls or recycling), as well as the storage of goods. Logistics also encompasses managing the associated information and financial resources of the organization — and is crucial for service organizations as well, such as healthcare.

With increased globalization and better information and communication technologies, our field has expanded to incorporate Supply Chain Management.  According to the Council of Supply Chain Management Professionals (CSCMP), “supply chain management encompasses the planning and management of all activities involved in sourcing and procurement, conversion, and all logistics management activities…also includes coordination and collaboration with…suppliers, intermediaries, third party service providers, and customers.” (http://cscmp.org/about-us/supply-chain-management-definitions). Excellence in supply chain management (along with a very efficient global transport system) is why you can buy clothing produced around the world at unbelievably low prices, why your local grocery store has summer fruits in the middle of winter and beer from six continents, and why Amazon, Google and Alibaba are all experimenting with drones for delivery.

So, what is Analytics?…This is getting long, so we’ll leave that for another blog…and end with just one more reason to major in LOM: the Most Recommended Major according to payscale.com is…Supply Chain Management! Check out the link or the visualization here.



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Speed Networking Blitz’s through UMSL

The UMSL Marketing Club recently hosted their fall ‘Speed Networking’ event, at the JC Penney Center last Thursday, December 4th. Similar to speed dating, students rotate down isles of tables every three minutes only talking to recruiters from top local companies versus potential mates. The opportunity gives any student a chance to practice their ‘elevator talk’ during a time where virtual disruption minimizes face-to-face interaction while networking. Representatives from fourteen different organizations, ranging from newer startups like LockerDome to national brands such as Red Bull met with students while along the way gaining insights and forging new professional relationships.

UMSL speed networking

Pier Alsup of Anheuser-Busch Credit Union noted events like these “Allow recruiters to know how students think, while helping students with their communication skills. The more you talk, the more you will enhance”. Glowing with excitement and passion, Angela LaRocca of Unidev stated that ‘Speed Networking’ was “Adventitious to strengthen the relationship we have with UMSL and tell students what I wished someone told me. I like to be a people connector and help students anyway I can. Events like these (Thankfully) force everyone out of their comfort zone”.  While students got a prep talk from the UMSL Career Services office beforehand, the general consensus before walking down the hall was nervousness mixed with an intention to “Gain connections” and “Reduce the talking stress”. UMSL senior Greg Smith felt that completing the table rotation allowed him a hands-on, first time approach with communicating while making industry-wide connections. As for the best advice shared by all attending recruiters? Have a plan, and follow your passion! Calleb Geuns of Red Bull dared everyone to “Dream big, and create a goal that will take you there”; while Chris Osbourne added that it was crucial to use your career as an opportunity to “Feed your passions”.

A special thanks to all recruiters and everyone at UMSL who made the event a success. Students can look forward to a spring edition of ‘Speed Networking’ in 2015.

Thank You to All the Companies and Individuals that Participated in the Event

  • Wes Morgan Morgan Studio/East
  • Mark LaRocca Casino Queen
  • Pier Alsup Anheuser-Busch Credit Union
  • Caroline Sullivan Chubb
  • Nick Bouras LinkedIn University
  • Angela LaRocca Unidev 
  • Pamela Franklin Creatives On Call 
  • Mark Sanders LockerDome 
  • Caleb Geuns RedBull 
  • Ryan Davis Scottrade 
  • Bob Mathis Digital Intersection 
  • Matt Kamp Influence & Co. 
  • Chris Osborne BizLibrary 
  • Pat Hawn MarketVolt


This article was written by Chase Kohler, a University of Missouri – St. Louis Social Media Marketing and Communications Undergraduate student and UMSL Marketing Club Member, a Collegiate Chapter of the AMA.

From: UMSL Digital Mindshare

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Why Are There Fewer Publicly-traded Companies Today?

Dean Charles Hoffman


Charles E. Hoffman
Dean, UMSL Business


With a small increase this year, the number of companies publicly traded on U.S. stock exchanges increased to over 5,000.  But this total is down from over 8,000 before the dot-com bubble burst,  the dramatic rise in private equity firms, and the overreaction from Congress and federal regulators that led to new rules such as Sarbanes Oxley.

Publicly traded companies are under intense pressure to produce quarterly increases in sales and profits, sometimes to the long term detriment of the enterprise.  The public company CEO has to balance long term shareholder value generation with the demands of the competitive market, employee interests, customer demand, and his or her board of directors, in addition to pleasing analysts and institutional shareholders with steady, impressive growth.  It’s no wonder that many companies are choosing to remain privately held.  The long term needs of the business can be addressed without stock market confusion and misunderstanding.

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Conquering Fear of Failure: How I Arrived in Marketing

transform-fear-into-actionEveryone makes mistakes.  Small mistakes— forgetting the grocery list; expensive mistakes— getting a speeding ticket; embarrassing mistakes— sending a text meant for a significant other to your mom.  And sometimes we make mistakes of epic proportions— life-altering decisions or choices that just didn’t have the results we thought they would.

The funny thing about mistakes and failure in general, is that they also represent learning opportunities or opportunities to change for the better. Even those of epic proportions. Especially those of epic proportions. The bigger the mess-up, the more you can learn from it.

I made one of those mistakes of epic proportions.  Some people might not consider it a mistake, but I do, and you’ll find out why in a minute.

I went to art school.

Now, you’re probably thinking, “Okay, what’s so bad about that?  Art is great!”  And you’d be right— art is great and I love it.  The trouble is, I only went to art school when I should have taken the time to pursue a second major in addition to art.  I should have done a second major because I desperately wanted to, but I was afraid of failing, afraid that I would have to do math when I was utterly convinced that I had little mathematical or otherwise analytical ability.  This, in the face of a 5 (the highest possible score) on the AP Biology exam, a 740 (out of 800) in my SAT II, and an overall high school GPA of 3.9.  I know.  Don’t ask me why I thought that way, because I still haven’t entirely worked it out myself.

So I went off to college, to art school, because it was the only thing I wasn’t afraid of.

Lesson 1: Never avoid something you want to do just because you are afraid of failing.

I’ve been drawing constantly since I was a child— in my free time, during class (my teachers just loved that, as you might imagine), on road trips, while I thought about how to tackle a school project, and eventually even as part of my study regimen to help with memorization.  I took all kinds of art classes in a variety of media— painting, ceramics, glass.  So it was only logical that I would go to art school and continue my education in that area.

I enjoyed a lot about my experience at Washington University in St. Louis’ Sam Fox School of Design and Visual Arts. And I vastly improved my drawing and art while I was there.

But it felt incomplete.

I consistently thought about adding a second major, considering an array of different options that struck my wildly varied interests— biology, English, meteorology, business.  Suddenly I was two years into college, facing a decision about what my major in art would be and realizing that it was too late to add a second major if I was going to finish in the four years covered by the faculty tuition benefit program.

Lesson 2: Don’t wait too long to make decisions, or the window in which to make them might close.

When graduation rolled around, all too quickly for my liking, I found myself staring into an opaque future.  Of course, the future is unknowable, but that part of all of us that forms our vision of ourselves, our dreams for what we hope to become— that kept coming up blank.

But I had my BFA in Communication Design in hand.  I had to do something with it.  I had to do something or I’d be a failure, that thing I feared most.

I started working graphic design internships— even two at the same time, one five days a week from nine a.m. to five p.m. and the other three days a week from six p.m. to ten p.m..  I threw myself into the work, hoping that I could convince myself that design was really what I wanted to do with myself, when in reality, I was completely at a loss.

I did a brief stint in Atlanta, but quickly came back to St. Louis after a few months of being unable to find a job in design and being separated from any kind of friend or social network.  Again, I returned to working internships, still unsure of where I wanted to be or what I wanted to do.

Eventually, I got a design internship at the St. Louis Federal Reserve.  I was happy to have the job— it paid pretty well, and it was in the Public Affairs department, where I’d be able to gain more exposure to areas other than design.

Lesson 3: Always take advantage of the opportunities that will help you learn something new.

My job at the Fed was a turning point.  I was allowed to sit in on meetings, even taking an active role and sharing my ideas.  I got a taste of what it was like to talk about marketing strategy, event promotions and merchandise, campaign tactics.  It was the first time I was really able to see and discuss how my designs would function in a formal marketing environment.  I realized that I enjoyed those strategy meetings much more than sitting at my desk tweaking the kerning on a headline for the millionth time.

take advantage of opportuntiesI started to toy with the idea of going back to school for marketing.  As my internship with the Fed came to a close, as all internships do, I came to my final decision: I would return to school for a bachelor’s degree in business with a major in marketing at the University of Missouri St. Louis.  In my estimation, it would be a solid education for a price I could afford without going into debt.

I knew that to do that, I’d have to face my fear of math, my fear of failure.  I hadn’t taken a math class in five years.

Upon my acceptance to UMSL, I began by taking a fast-paced summer course designed to prepare me for the math placement exam, required for determining which math course was an appropriate starting point for each student.

Despite my nerves and a wasp that flew into the side of my head just before the exam started (it didn’t sting me, and I managed to kill it quickly), I did well and placed into the College Algebra class for the fall semester.

The rest of my schooling progressed smoothly enough from an academic perspective.  Even through personal struggles of various sorts, including my own health condition I’d been dealing with since 2009 and remediating surgery in my last semester, I graduated on May 18, 2014 with a BSBA in Marketing, Magna Cum Laude, Tau Sigma National Honor Society, and Alpha Mu Alpha National Marketing Honorary recognition.

Lesson 4: Success is a combination of effort, luck, and facing your fears.

As I look back over my education and my career path so far, I realize that the mistake I made was letting fear guide my decisions.  Since facing my fears, I’ve learned a few things about myself:

  • I’m pretty good at math
  • Statistics are actually okay
  • I write well
  • I actually like public speaking
  • Art is fun, but I need to feed my analytical side too
  • I can meet and beat a challenge

The more I think about it, the less my early decision to go to art school feels like a mistake.  Instead, my BFA helped lay the groundwork for dual degrees that put me at an advantage in my chosen field.  Marketing is a wonderful combination of creativity and analytics, and I’m so excited to have finally started.

About the Author

Erin BlumerI am a digital marketing professional at a small, SEO-driven firm. My daily activities include writing marketing copy with an eye toward SEO, analyzing data using Google Analytics or other programs, making the most of my Google AdWords certification, and consulting with companies to help their businesses grow and thrive.

My hobbies are diverse, and include illustration, design, photography, creative writing, camping and hiking, playing classical piano, and shooting competitive archery.

From: UMSL Digital Mindshare

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Do You Know Who Grace Murray Hopper Was?

Professor Vicki Sauter


Vicki L. Sauter
Professor of Information Systems

Have you been on campus studying and just need a break, but cannot think of anything to do?  Sure, you could go to the Millennium Center and get some food, or the gym and work out.  Or, you could go to art galleries on campus, such as Gallery Visio or Gallery 210.  But, you have done all those things before and you are looking for something new.  Well, come over to the second floor of Express Scripts Hall and see Grace’s Place.

Who is Grace and what’s at her Place? Grace’s Place is the only technology museum on campus . . . and some say even in St. Louis. Think about it, can you imagine not having your phone or tablet? Do you know why they are designed as they are, and how do they relate to those old things you see on Nickelodeon?

Do you know why we call mistakes in computers “bugs?” Do you know why we “dial” a phone? Do you know what is called the “Victorian Internet?” Do you know that computer chips are “grown,” not “made?” Have you ever seen a “gingerbread house” made out of computer parts? Did you know that Barbie was once cast as a systems engineer? Can you imagine creating art to represent parts of computers? Have you looked at how advertising of computing has changed over time? Or have you ever thought of how computers have been depicted on magazine covers over time? Grace’s Place provides a blend of the history of computing and the uses of computers in business in a unique way.

Grace’s Place started out “small,” with a few display cases and some wire shelves. We now have all of those things and more. We have a fairly complete set of early PC’s (including “clones”) and Apple products (anyone want to donate an Apple I to the collection?). But, we also have old “dumb” terminals and Heathkit analog computers. These things look like they belong in an old movie! We have modems from acoustic couplers to smart device modems, examples of tapes, cards, and a variety of disks, lots of CPUs, tubes, telephones, smart devices, and more. We have old minicomputers, terminals and decwriters, and the power cord, peripheral cords, and other components from an old mainframe, We have advertising from various eras, and posters. It is a museum in spirit, even if it is only a gallery in size.

This gallery is called “Grace’s Place” in honor of Grace Murray Hopper an early pioneer in computing, who is well-recognized for her work with the COBOL programming language. Without COBOL, computers would not have entered the business environment, and it still runs a significant number of major applications worldwide today.. She also is recognized as the originator of the idea of making computer languages accessible to people solving business problems. Grace Murray Hopper believed it was critical to educate young people, especially about computers, and this exhibit would do that.

However, perhaps the best reason to name it after Grace is because she understood the importance of making things simple when explaining complex topics, and found it useful to use tangible items to help with that explanation. We have an exhibit that can explain the “Hopper nanosecond” and why it is important.. We also have a replica of Dr. Hopper’s log book (the original of which is in the Smithsonian) that included a taped down moth that she found in the computer when she claimed the computer had a “bug.” Look also at the Time cover from January 23, 1950 which shows a stylized Mark III computer that happens to have a navy cap and sleeves (that I think gives a nod to Dr. Hopper).

Over the years, though, Grace’s Place has grown in depth too. One patron had a collection of typewriters that she donated as “predecessors to word processors,” and we added a collection of “computing devices,” including slide rules, calculators, abacus and a Marchand comptometer. You can spend a lot of time in Grace’s Place (and you are all invited to do so) because there is so much squeezed into a small space.

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The Digitization of Currency

Perry D. Drake
Assistant Professor of Social and Digital Media Marketing


Another disruption is about to occur.  Are you ready?  And it is going to effect how you and I will make purchases.

Apple Pay is about to allow us to quickly cross the chasm in terms of leaving our wallets and credit cards behind.  Apple will play a key role in moving the early majority to this new pay model relatively quickly.  Starbucks blazed the trail with their payment app a few years ago.  And, the early adopters of that technology (me included) embraced this new way of paying relatively quickly.  It felt cool.  It was cutting edge, whipping out our phone and paying for a Latte.  Us early adopters had also hoped it would have spread even more.  But to have an app for every retailer would be cumbersome and not manageable.

Apple Pay will solve this problem and I see this new technology propelling us forward in terms of digitizing currency.  And as this occurs, I wonder just how badly it will disrupt the Federal Reserve and what it will mean for Bitcoin.  Might currency disappear all together?  Will Apple Pay and Bitcoin compliment each other somehow in this new collaborative and sharing economy that appears to be emerging?  Maybe Apple Pay will help Bitcoin become more mainstream?  All are a real possibility.  I just get excited thinking about what all might transpire!

Let’s look at some interesting facts from Comscore, Digiday and Goldman Sachs to support what we are talking about:
  • A third of all online purchases are made with mobile devices.
  • Approximately 86% of our mobile time is through an app.
  • Online retail spending grew 14% last year.
  • Global e-commerce sales made via mobile devices are expected to top $638 billion in the U.S. by 2018.

So, when looking at those stats and projections above, keep in mind that they were all posted before the announcement of Apple Pay.  So I think we can see what this means for the future of a currency free society.  It will not be long.

Whether or not Apple Pay slays eBay’s new “One Touch PayPal” is not the point.  But what is certain is that Apple will in fact play a major role in this disruption that is about to occur and change the way we conduct e-commerce forever.  So I ask again, are you ready for this next big disruption that is about to occur?  I know I am and cannot wait.

I Would love to hear your thoughts about this topic and if you agree with me.


P.S.  Here are some links and articles of interest to share with you:

Drake, Perry. “Drake Direct Roundtable: The Digitization of Currency.” Drake Direct Roundtable: The Digitization of Currency. 8 Oct. 2014. Web. 8 Oct. 2014.

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