Entrepreneurial Program at UMSL: Preparing Students for Success

By: Isela Sanchez

UMSL Business’s podcasting series “In Your Business” always wants to expand knowledge to students by providing guest speakers with an amazing teaching capacity and insightful ideas. For the latest podcast, we interviewed Dan Lauer, Chris Miller and Alex Zwibleman, who are all part of the UMSL Business Entrepreneurial program. They talked about the basics, history, future, and what the Entrepreneurial program can do for business students alike.

Dan Lauer is the Founding Executive Director of UMSL Accelerate and Founder of his company, Lauer Toys, Inc., which produces Waterbabies®. Chris Miller is the Founder and CEO of The Mission Center L3C, who serves as Assistant Teaching Professor and Director of Interdisciplinary Entrepreneurship at UMSL. Finally, the last guest speaker is a student from UMSL, Alex Zwibleman, who is majoring in Business Management and who is taking part in the UMSL Accelerate Entrepreneurial Program.

This blog originally appeared on UMSL Digital Mindshare. Click here to read the full blog.  Go here to listen to the complete interview.

Posted in Marketing | Leave a comment

Why Marketing Is The Right Career Path For You

By: Afnan Tahir

Many people question whether marketing is a right career path for them to choose as they consider a degree in marketing.

Studying marketing presents various career opportunities that include advertising, public relations, brand management, and market research. A degree in marketing has proved to be essential as it equips students with knowledge that will enable them to contribute excellently to the business world and the development of the community. The marketing department is one of the most critical elements of every company, and students who pursue a marketing degree have career opportunities in corporations from varied fields. Therefore, career choices in marketing are limitless.

This blog originally appeared on UMSL Digital Mindshare. Please click here to read the full blog.

Posted in Marketing, Social & Digital Media | Leave a comment

Service Automation and The Robot Age In Business

UMSL Business’s podcasting series “In Your Business” always features interesting people, who are experts in their fields, willing to share their expertise with broader audiences. For the latest podcast UMSL Business interviewed Dr. Mary Lacity to talk about the robot age, service automation, and how these systems impact business processes. This blog originally appeared in UMSL Digital Mindshare, click here to view the full blog.

Posted in Marketing, Social & Digital Media | Leave a comment

From UMSL Alum to the Donut Master

By: Jordan DeMars and Dan Klevorn

For the podcasting series “In Your Business”UMSL Business interviewed Jason Bockman – one of the founders, and now the owner of Strange Donuts, who graduated from UMSL. During the interview, Jason talked about his entrepreneur career and how it has led to the creation of his current business.

This blog originally appeared on UMSL Digital Mindshare, click here to view the full blog.

Posted in Marketing, Social & Digital Media | Leave a comment

Snow Factory: How To Be A Student Entrepreneur

By: Gabby Sealy and Pablo Romero

The idea of owning your own business and being a full-time student at the same time may seem like an impossible feat. While most people do not think this is doable, UMSL Alum Van Liu can prove otherwise. For the podcasting series “In your Business”, UMSL Business interviewed the owner of the Thai-styled ice cream shop known as Snow Factory, to talk about what started it all, and how it got to the place where it is now.

In case you are not familiar with Snow Factory, it is a Thai-style ice cream shop located on the Delmar Loop that specializes in rolled ice cream. This technique is basically that ice cream is made fresh right in front of you on an ice cold surface that freezes the ingredients until it’s ready to be rolled into a cup. Van Liu first came up with the idea while visiting Thailand, where he stopped at an ice cream shop that was notably different from the rest. A huge line attracted his attention and after waiting for roughly an hour in line, an idea sparked in his entrepreneurial mind. What if this concept was brought to the U.S.? Well, to his benefit, he saw a second rolled ice cream shop in New York, which indicated a new trend in the U.S. and an opening in the market. That is when he decided to bring it to St. Louis. This blog originally appeared on UMSL Digital, click here to read the full blog.

Posted in Marketing | Leave a comment

Be Ready For a Digital Disruption

By: TJ Sheffer

In a recent podcast “In Your Business”, UMSL Business talked with Rick Speakerman from Purina, Steve Bauer from FleishmanHillard, and our very own Professor Perry Drake about the disruption caused by modern technologies, how it is affecting, specifically, the field of marketing and communications and why it is imperative that colleges are properly preparing students for the new business world that is emerging ever so quickly.

Digital disruption is defined as the change that occurs when new digital technologies and business models affect the value proposition of existing goods and services. As Dr. Drake mentions in the podcast, many people think of it as something negative because of the word “disruption”, which is in reality not a bad thing at all. To be more precise, it is even beneficial for both, consumers and companies.

The contemporary disruption is good because it keeps the company sharp by developing a new set of competencies and skills to keep up with the changing digital world. The landscape of business has shifted from the way companies communicate with consumers to where the product is sold, such as, for instance, e-commerce. Even if the product or service stays the same, the technology used in its production, promotion and selling may change dramatically.

Rick Speakerman, who has been the Lead of Digital Strategy at Purina for 27 years, states that the largest disruption in his industry is caused by the access to information which consumers have, which in its turn influences purchasing decisions. Steve Bauer, who has 18 years of experience in Social Media Strategy, believes that the digital disruption has made life easier for the consumer’s stand point. He also believes that the biggest disruption comes from the company’s perspective. For companies, the way they market, produce, sell, and interact with customers has fundamentally changed over the last ten years. Therefore, it is vital for these companies to stay ahead of the curve and rebuild from the ground up to keep up with the disruption we are facing.

For those who may be interested in taking courses that can enhance the knowledge of digital disruption and many other topics in digital marketing, UMSL is a great option to consider. Professor Drake is responsible for crafting and teaching courses, such as Digital and Social Media Marketing Strategy and many others.

Click here to listen to the whole interview.

 

Posted in Marketing, Social & Digital Media | Leave a comment

5 Reasons Why You Should Get an Internship

By: Pablo Romero

If you’re a junior or senior, you have probably been asked if you have had an internship yet. Every year as summer approaches, many students get ready to start their journey into the corporate world and gain experiences and connections that will help them get ahead. However, sometimes students are unsure about internships, the hiring process, benefits and tradeoffs. Do internships really give you an edge? Are they worth it even if you are not paid? This blog originally appeared on UMSL Digital Mindshare, click here to read the original blog.

Posted in Uncategorized | Leave a comment

UMSL Business Presents: Cyber Security Concerns Facing Businesses

By: Jordan DeMars

In today’s world, everything is going digital and with that comes some security problems. With so much business done over the internet, on top of all the personal information people store online, it is important to have excellent cyber security. UMSL Business students had the honor of interviewing Dr. Dinesh Mirchandani, Chair of UMSL IS Department, and cyber security faculty members Dr. Maurice Dawson and Dr. Shaji Kahn for the podcasting series “In Your Business with UMSL Business”. They talked about the importance of cyber security and how cyber security aficionados work to protect your identity online. The podcast team did a great job in structuring their questions in a way that the answers would be beneficial to all listeners who are looking to strengthen their cyber security. This blog originally appeared on UMSL Digital Mindshare, click here to read the full blog.

Posted in Marketing, Social & Digital Media | Leave a comment

What to do with your Health Savings Account funds?

Consider investing your Health savings account (HSA) instead of having it sit in cash! Well less than 20% of the funds sitting in HSAs are invested in mutual funds now. If your investment horizon for taking money out of your HSA is not until many years from now, consider investing it in quality mutual funds.

What if you don’t have or don’t like the mutual fund options available through your current HSA? Consider rolling over part or all of your current Health Savings Account balance to an HSA provider highly rated for investing. Which HSA provider should you choose? See the Morningstar report at http://corporate1.morningstar.com/ResearchLibrary/article/813893/2017-health-savings-account-landscape/

and click on “Download Paper”. It ranks the 10 largest HSA Plan Providers. See the summary in Exhibit 1 on page 3 of the paper. It summarizes the rankings by whether you use your HSA for qualified medical expense spending currently or for investing and future reimbursement of such expenses. In this paper, Morningstar rated the following Investment Plans in the Top 3: HSAs provided by HealthEquity, Optum Bank, and The HSA Authority.

Posted in Accounting | Tagged , , , | Leave a comment

#MDMC17 Live: Getting to Know the Speakers. Part 2

By: Dan Klevorn

We continue to introduce the speakers of the Midwest Digital Marketing Conference(MDMC17), who UMSL Business students were able to interview for the podcast series “In Your Business With UMSL Business”. This blog originally appeared on UMSL Digital Mindshare, click here to read the full blog and listen to the interviews.

Posted in Marketing, Social & Digital Media | Leave a comment