Angela LaRocca is the chair of the UMSL Marketing Advisory Board and the Brand Manager at Unidev in St. Louis. This year she was invited to the Purina Digital Summit. This is an event put on annually for the company’s employees, close colleagues, and business partners. Below, Angela shares her thoughts and experiences about this event with us and what she has learned.
By: James Stout
This was another year of success for the Midwest Digital Marketing Conference (MDMC), and this time the conference was two days full of great panels and great weather. MDMC is constantly growing, adding new features, events, and panels to be able to offer more to its visitors. An interesting addition this year was the Startup Pitch Competition, where a selected number of young startups had a chance to promote their product in only 3 minutes in front of the panel of experts. The judges were represented by the industry experts from such companies as Purina, Facebook, Snapchat, Microsoft, Google and more. The winner received a check for $5,000 from Purina and UMSL|Accelerate.
This year’s winners were MetKnow – creators of a mobile application that helps members in all types of organizations know each other’s names. We were able to chat with CEO and founder of the startup Will Edwards and get a little more information about his product and his thoughts on MDMC17. This blog first appeared on UMSL Digital Mindshare. Click to read full blog.
By: Brittney Hager and TJ Sheffer
Facebook can easily be viewed as one of the most popular social media networks. People, young and old, enjoy using Facebook for socializing, picture sharing, and liking the pages of many of their favorite brands. For this reason, businesses are using this social media platform to engage and push out content and offers to their consumers. Facebook is a great platform to use for these things because so many consumers love brands that they can feel they have a personal connection with and that they can advocate for through their page.
One brand that has been successful in this, is Nutella. Although their brand should market solely their hazelnut spread, Nutella incorporates fun and innovative content into their Facebook page that continues to draw in customers and gets them to engage with the brand. They were ranked #4 by Hubspot on “The 16 Best Facebook Pages You’ve Ever Seen.” This article originally appeared on the UMSL Digital Mindshare blog. Click here to read the full article.
By: Chidu Subbiah
User experience (UX) can be defined as the customer’s perception and how they interact with the website, applications, products, services, and the organization. It is the lens through which your users view the company as a whole. UX refers to a whole continuum that starts with user experience research and ends with user experience design. We apply various techniques as part of UX research to help add context and insight into the design process. UX research primarily helps to understand the needs of the users and identifies the requirements of the product. The research is the core part of the planning process because companies want to design a website or mobile application that is user friendly for the intended audience.
This blog originally appeared on UMSL Digital Mindshare. To read the full article, click here.
By: Gabrielle Sealey and TJ Sheffer
For those of you who haven’t been introduced to UMSL’s College of Business Dean, you’re in luck. In a recent podcast, “In Your Business with UMSL Business” produced by the school, our students had the opportunity to sit down with the UMSL College of Business Dean Charlie Hoffman,Read more… and ask him a few questions to get to know him better. Click here to read the full article on UMSL Digital Mindshare, and to listen to the podcast!