A blog created by UMSL Marketing B.A. and MBA students.
2015 is here! To celebrate the end of a great 2014 and the beginning of an even better 2015, we took a look at how UMSL students are meeting the demand for the hottest job skills. LinkedIn recently published their list of the 25 hottest job skills of 2014 on their blog. Continue reading “UMSL Digital Students Mastering the Hottest Skills Reported by LinkedIn”
For the holidays, Facebook launched a new call-to-action feature that will help Pages drive business objectives. Continue reading “Brand New Addition to Facebook Pages: Calls to Action”
Next week, PRSA St. Louis will be holding their annual Digital Communications Summit (formerly called “Tech Day”). The event is hosted by UMSL Digital and will be held at the JC Penney Conference Center on the UMSL campus. This is going to be a must-be-at event for any St. Louis area marketing, advertising, or PR professional. PRSA St. Louis has brought in an impressive line-up of national, regional, and local speakers to discuss the hottest industry topics, including: Continue reading “PRSA St. Louis Digital Communications Summit is Next Week!”
As you know Social Media has opened up a new world of opportunities for companies and individuals alike. But as a company, how can you use it to your advantage? How do you use it effectively? Continue reading “7 Effective Ways To Get More Out Of Social Media Marketing”
Let me take a selfie, so I can get some deals! As you already know, new technologies are giving brands a lot of new marketing opportunities.To marketers, Snapchat is a mobile app that is turning traditional media marketing upside down and challenging brands in new ways. Continue reading “AH SNAP! How to Use Snapchat as a Brand”
Have you ever watched a show live and tweeted about it at the same time? Or perhaps you saw a super bowl commercial and interacted online with a brand because of its hashtag. The invention of social media has changed the way consumers watch TV. Continue reading “3 Reasons Marketers Are Using Social TV”
Next Thursday, September 25th the UMSL Marketing Club will be hosting the “The Reinvention of Marketing: what it is, where it is headed, future trends” panel event at the JC Penney Conference Center at UMSL. The Marketing Club is the only American Marketing Association Collegiate Chapter in the St. Louis area. As a collegiate chapter they work to engage and educate students on the marketing industry, as well as connect students and area marketing professionals.
Continue reading “Upcoming Panel Event: The Reinvention of Marketing”
Twitter activity was high last Thursday at UMSL’s J.C. Penney Conference Center where the Social@Scale Summit, hosted by Nestlé Purina, was underway. With Purina’s partnership with the University of Missouri – St. Louis’s digital marketing team, the two industries were able to hold an event that started a trending hashtag.
Continue reading “The Next Big Thing: Social@Scale St. Louis”
As of yesterday it is official, Twitter announced that they are now testing a new ‘Buy Now’ button which gives users the ability to purchases items DIRECTLY from a tweet! Continue reading “Twitter Announces the Addition of Buy Now Button”
Everyone makes mistakes. Small mistakes— forgetting the grocery list; expensive mistakes— getting a speeding ticket; embarrassing mistakes— sending a text meant for a significant other to your mom. And sometimes we make mistakes of epic proportions— life-altering decisions or choices that just didn’t have the results we thought they would. Continue reading “Conquering Fear of Failure: How I Arrived in Marketing”