A blog created by UMSL Marketing B.A. and MBA students.
By: Kathrin Hanke
I would like to introduce you to one of the MDMC16 speakers, Agata Dec. She is the Head of Analytics Project Management at Brandwatch, the world’s leading enterprise social intelligence company, whose technology allows users to analyze and utilize conversations from across the social web. Continue reading “#MDMC16 Speaker Feature: Agata Dec”
By: Stacy Bueneman
Nicki Powers is a Marketing Automation Consultant at LinkedIn. Nicki provides strategic consulting services to LinkedIn advertisers and helps them optimize their campaigns through detailed segmentation and measurement strategies. Continue reading “Link Up with Nicki Powers at #MDMC16”
By: Elizabeth Snowden
Technology Partner’s Director of Emerging Markets, Betsy Mack, is a networking ninja. A master of connection. As the United Way of Greater St. Louis’ former Major Gift Manager, and former Director of Marketing at her current company, Betsy has built a career on understanding community needs, aligning company goals, and building support. Continue reading “#MDMC16 Betsy Mack Blends Tomorrow’s Marketing Trends with Community Advocacy”
By: Kathrin Hanke
Let me introduce you to MDMC16 speaker Travis Estes, the Web and Social Media Manager of the GRAMMY Award winning St. Louis Symphony– the nation’s second-oldest orchestra. Travis Estes has more than 16 years experience as a marketing professional, working in the digital realm. He has developed digital presence for Black Cat/Phantom Fireworks, HFC, Strong Funds, and the museum tours of King Tut, Princess Diana and America I Am, as well as strategic planning for the Chicago Botanical Gardens, Frank Lloyd Wright Home & Studio and the American Marketing Association. Continue reading “#MDMC16 Speaker Feature: Travis Estes”
By: Amy Cabanas
Have you ever walked into a place and just knew something amazing was happening there? Ever felt the “buzz” was palatable? Well then you’ve been to Venture Café on a Thursday evening @ CIC in the Central West End neighborhood. Continue reading “Why Travis Sheridan of Venture Café is Rocking It and How You Can Learn More!”
By: Chase Kohler
Among the top talent featured at this year’s Midwest Digital Marketing Conference is none other than Cam Steed! Cam is the founder and CEO of Smashed Abacus, a social media marketing firm in Ontario, Canada. While not spearheading this fledging firm, Steed keeps busy as a digital consultant and strategist. With his current livelihood ‘In the prime of my online life’, we are ecstatic to see Cam in person this April. Check out his interview below! Continue reading “#MDMC16 Speaker Feature: Cam Steed”
By: Chase Kohler
Among the top talent featured at this year’s Midwest Digital Marketing Conference is none other than Michael Green! Michael is currently the founder and CEO of Unfold, a digital media service that creates high quality content for brands. Continue reading “#MDMC16 Speaker Feature: Michael Green”
By: Amy Cabanas
Kaiser Fung provides training and advisory services in business analytics and data visualization. He has over 10+ years in the business and has leadership positions on data teams at Vimeo, SiriusXM Radio, [X+1], and American Express. He also has directed the Applied Analytics program at Columbia University, in NYC so let’s just say the man’s been busy. Continue reading “One of the Best in the Business will be at #MDMC16”
By: Kathrin Hanke
Dennis Dayman is the Chief Privacy and Security Officer at Return Path, a global Data Solutions Provider that helps the world’s leading companies promote and protect their brands. By offering a unique and proprietary data platform, SaaS products and professional services, Return Path helps their customers generate more revenue and engagement from their marketing campaigns, protect their brand and customers from fraud, and help their customers to better understand their competitors’ strategies and performance. Continue reading “#MDMC16 Speaker Dennis Dayman Has Got Your Back!”
By: Robert Aguilar
UMSL Digital would like you to meet Brandon Dempsey, partner and co-owner of goBRANDgo! and one of our speakers at the Midwest Digital Marketing Conference. goBRANDgo! works with companies looking to claim market share. Their team builds strategies and plans to assist firms with marketing and lead generation. They also oversee the execution of these strategies with their team of designers, developers, and managers. goBRANDgo! offers services like content and web development, design, multimedia, and coaching. Continue reading “Brandon Dempsey, Leading the Charge at goBRANDgo!”