A blog created by UMSL Marketing B.A. and MBA students.
The Facebook generation, also known as “Generation F,” is a name used to identify those who are growing up in a world where the use of online social networking is second nature. The use of social media sites such as Facebook are seen as forces that will alter the way people develop personal and work related networks. Continue reading “How Generational Values and Desires on Social Media Differ”
Nominations due via Twitter by November 26th!
By Danni Eickenhorst, @STLDanni
As the source for all things social and digital in St. Louis, we at UMSL Digital Mindshare are looking to curate a short (and surely not definitive!) list of the best Tweeps in St. Louis – that is, a short list of the greatest minds sharing their wisdom in 140 characters or less from the St. Louis region.
So, we want to know your votes for:
BEST OF ART AND ENTERTAINMENT
Nominate your favorite artist, band or other creative who is using Twitter to connect with St. Louis. Share folks who are using Twitter as part of their medium or to drive interest in their work.
BEST BRAND
Share your favorite brand using social media in the St. Louis region. Who is using it right? What makes you connect with them? BONUS POINTS for companies that were started or are based in St. Louis.
BEST BUSINESS LEADER
What person – a local thought leader, executive or entrepreneur – is doing it right in your eyes?
BEST ADVOCATE
Which local tweeps are working to use social media for good? This category may include nonprofits, advocates, volunteers and the like.
BEST OF SPORTSBALL
Amateur, college or pro – nominate the team you think makes best use of their Twitter presence! Tell us why you engage with them and how they got you engaged!
BEST OF FUNDRAISING
Did your favorite nonprofit knock a campaign out of the ballpark using Twitter this year – or did you donate to a St. Louis crowndfunding campaign that leaned heavily on hashtags? Whatever it was, tell us all about it!
ALL AROUND BEST TWEEP
What local influencers do you turn to for information in St. Louis? Whose tweets are you subscribed to so that you never miss out?
Nominations are due by NOON on November 26th. All nominations must be tweeted with #TOPTWEEPS and tagged with @UMSLDigital in order to be counted.
The TOP TWEEPS IN ST LOUIS will be featured on UMSLDigitalMindshare.com the first week in December. BONUS: They’ll receive a shiny new badge for their profile or blog and bragging rights until next year!
Everyone is eligible, but you can’t vote for yourself! Let the voting commence!
Have you ever wondered how men and women use social media differently? With social networking platforms having over a billion users it could be difficult to determine how different genders are using it. However, there are a few common uses that have been identified. Continue reading “The Difference Between Men and Women in Social Networking”
UMSL Alumni JJ Hammond possesses an entrepreneurial spirit often seen in some of business’s biggest leaders, and his passion for technology is almost stronger than his expertise. Hammond currently runs a number of technology-based start-ups including STL Tech Talk, which is the go-to source of technology information for those living in and around St. Louis. Continue reading “Rise of a Tech Star: An Interview With JJ Hammond”
Let me take a selfie, so I can get some deals! As you already know, new technologies are giving brands a lot of new marketing opportunities.To marketers, Snapchat is a mobile app that is turning traditional media marketing upside down and challenging brands in new ways. Continue reading “AH SNAP! How to Use Snapchat as a Brand”
Credibility is the quality of being believed or accepted as true, real, or honest (Merriam-Webster, 2014).
Credibility is an important element to your personal brand because without credibility, people will not trust or believe in you. Continue reading “How-To: Build Credibility through Social Media…For Your Personal Brand”
As of yesterday it is official, Twitter announced that they are now testing a new ‘Buy Now’ button which gives users the ability to purchases items DIRECTLY from a tweet! Continue reading “Twitter Announces the Addition of Buy Now Button”
Today, Instagram announced the launch of deeper analytics for advertisers. While ads have been around on a limited basis since October 2013 , the new tools will allow those advertisers to gain a greater understanding of how their ad campaigns are performing. Continue reading “Instagram Launches Greater Analytics for Ad Campaigns”
Yesterday Facebook made an announcement that had digital marketers giddy. They announced the launch of cross-device reporting for Facebook ads. This is very big news for both marketers and businesses because for the first time we will be able to see how people are moving between devices, both mobile apps and desktop, before the convert on our website. Continue reading “Launch of Cross-Device Reporting for Facebook ads”
On Tuesday, Twitter made a big announcement on their blog that would impact advertisers and users alike. Twitter announced the beta test of Promoted Video on Twitter. They began testing their new Twitter Video Cards earlier this year, and reported high engagement and views in their blog post on Tuesday. Continue reading “Introducing Promoted Video on Twitter”